Keywords: education, consulting, services to college students/young job seekers.
I felt a clear, classic representation of a pen was fit the keywords well while still staying open-ended, if the company wanted to expand in other, related directions.
The red dot -- symbolic of corrective ink as used by professors and teachers -- is to depict the advisory and training aspect of the company's activities.
Two versions of the finished logo:
(Font: Helvetica Inserat BQ)