When I was working at JWT Madrid Obama started to become famous, he represents a big change to the world and everybodya was tolking about him in Spain, so why not to spread this power among people?

 

We created a product range, all fake, based in Obama powers. Also we creat a TV program with a fortune teller who said that seh can get the esence of Obama.

 

Finally we reveal that in fact this was a self campaing for the agenci showing th power of advertising.

We created a lot of products with "magical powers"