Credits:
Art Direction and Design – Beth Flatley, Copy – Parker Luttrell
About the project:
Perioperative nurses often shave patients down to the skin with razors prior to surgery because they believe the clippers do not give a close enough shave. Awareness was needed to communicate to healthcare professionals that clippers can give a safe shave without cutting the skin, to help reduce the risk of infection.
Our creative solution was to capitalize on the simplicity of the product as a thought design decision to demonstrate to the clinical user that the clipper is easy-to-use and also helps with best practice. Product photography is simple and sophisticated to reinforce the idea of thoughtful product design.
