BLACKBERRY LEAP
Manufactured in Mar 2015
Collaboration with Blackberry Design Team
BlackBerry Leap evolves the user experience of the award-winning Z3 and Passport through continuous improvement of the gesture-based interface of BlackBerry 10. Every part of the manufacturing process has been considered to support the purposeful design and optimized details. Considered design includes a SIM/SD card cover that reveals directional card insertion graphics for ease of use. Construction and assembly are core aspects to consider early in the design process. Leap is efficiently constructed as a two-part structure; the body and display set. With this approach, parting lines and screws are eliminated from the outside of the device.
I was an industrial design lead for this project to develop ID intent in collaborated with Brian P who was a part of portfolio team have contributed to Passport design language. It was critical to understanding the key design principle and evolve it to redesign proportion, construction, and details to meet all-touch form factor and cost constraint from a program standpoint.
BlackBerry Leap evolves the user experience of the award-winning Z3 and Passport through continuous improvement of the gesture-based interface of BlackBerry 10. Every part of the manufacturing process has been considered to support the purposeful design and optimized details. Considered design includes a SIM/SD card cover that reveals directional card insertion graphics for ease of use. Construction and assembly are core aspects to consider early in the design process. Leap is efficiently constructed as a two-part construction; the body and display set. With this approach, parting lines and screws are eliminated from the outside of the device.
The dotted texture pattern on the back of the device provides a more secure grip while adding a refined level of detail. A very subtle fading of the dots occur as the texture wraps around the sides of the device. The speaker perforations are aligned with the dot pattern to look natural and simple, but require a great deal of attention during the manufacturing process to execute flawlessly.
