— Original is a new kind of wine project. In essence, vines are purchased that will be used in creating vintages under the Original banner. The overall concept is to make wine without any additional additives or preservatives. These are natural down-to-earth wines. These wines, however, won’t be available before 2016, thus the project begins with two very unique and tasteful vintages created by Olivier Lemasson and Jean-Philippe Padié.

 

The image is clean and low-key with an emphasis of the region that each blend comes from, even more precisely the plots. The design pays special attention to the colours, space and typography. Whereas the colours of the label recall the characteristics of these wine regions and the specific vineyards they represent.
Photos: Roger Proulx