BRAND VISION FOR ROASTERY MERCHANDISE
Prepared a recommendation for both Reserve and Roastery merchandise brand visions and presented mood boards with brand guardrails for materials and finishes. These boards also helped to differentiate the different merchandise collections.

MERCHANDISE & FOR-HERE-WARE DESIGN
Created the look-and-feel for Reserve retail and Reserve Roastery-exclusive mugs and tumblers. Designed the for-here mugs and wood trays. Presented detailed concepts and collaborated with vendors to execute the designs.

RESERVE ROLLSTOCK REDESIGN, ROASTERY SCOOP BAGS & REFILLABLE CANISTER
Participated in early ideation for the Reserve coffee bag redesign. Developed and pitched concepts for the rollstock redesign, Roastery hand-scooped coffee bags with a clip, and a refillable canister.