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CASI CIELO SINGLE-SERVE

Starbucks Casi Cielo Single-Serve Packaging
GRAPHIC DESIGN
The Starbucks Casi Cielo coffee bag artwork was reimagined for 2015, necessitating a redesign of the single-serve packaging as well. The rollstock artwork and the Verismo and K-Cups packaging were designed in parallel, so close communication with the rollstock designer was imperative. 

Elements of the rollstock artwork were reinterpreted for the Verismo and K-Cups package designs. The iconic gold badge was highlighted on the K-Cups cartons, while the delicate flower designs and gold filigree took center stage on the Verismo cartons. In this way the designs create a harmonious suite without resorting to scaling the same artwork onto different packaging forms.
 
CASI CIELO SINGLE-SERVE
Published:

CASI CIELO SINGLE-SERVE

The Starbucks Casi Cielo coffee bag artwork was reimagined for 2015, necessitating a redesign of the single-serve packaging as well. The rollstoc Read More

Published: