Challenge: Develop a network brandthat embraces the viewer and creates an immediate connection while also allowing for viewer engagement.
Solution: Create a “Fan For Life” visual anthem
that centered on the fans and unique setting of the region. From there, merchandising
followed as well as social media efforts including microsite and hashtag that prompted
viewers to share a memory on when they became a “Fan For Life”.
followed as well as social media efforts including microsite and hashtag that prompted
viewers to share a memory on when they became a “Fan For Life”.
Results:A bolstered brandthat wasn’t built on team wins, but rather common connections. The campaign won
Gold for “Best Spot” in the PromaxBDA Sports Media & Marketing Awards as well
as several Gold ADDY’s.
Gold for “Best Spot” in the PromaxBDA Sports Media & Marketing Awards as well
as several Gold ADDY’s.
