Safety at Work
Social Campaign
Social Campaign
For the Matteo Valenti Committee, which promotes the Safety at Work Information Day in the schools of Versilia, on the seaside of Tuscany, we designed a seven subjects poster campaign.
The aim was to build a heavy impact campaign using primary colours and illustrations, creating a strong impact through the mix of those elements with headlines communicating various aspects of the problem: from the amount of accidents happening each year, to the injustice of an italian law that removes criminal responsibility from the managers of the companies, from the possible damage from accidents at work, to the consequences on a family affected by this tragedy.
Once again, thanks to the clever media planning carried out by the Committee, in addition to classic poster 6 × 3 m, 140 × 200 × 140 cm and 200 cm we had the opportunity to build installations combining multiple contiguous places. The result is that many roads with high level of road traffic in the city of Viareggio became the container of a single, strong, social message.
The aim was to build a heavy impact campaign using primary colours and illustrations, creating a strong impact through the mix of those elements with headlines communicating various aspects of the problem: from the amount of accidents happening each year, to the injustice of an italian law that removes criminal responsibility from the managers of the companies, from the possible damage from accidents at work, to the consequences on a family affected by this tragedy.
Once again, thanks to the clever media planning carried out by the Committee, in addition to classic poster 6 × 3 m, 140 × 200 × 140 cm and 200 cm we had the opportunity to build installations combining multiple contiguous places. The result is that many roads with high level of road traffic in the city of Viareggio became the container of a single, strong, social message.
