Peter Greenaway Film Festival
Objective: To understand the works of a film director, find an underlying theme or concept in each of his films and create materials for a film festival that carries a cohesive design language. The challenge was to cross disciplines and explore the concept and design system that can be integrated in different mediums like print, web, video, packaging, et cetera.
Strategy: The challenge was to create the rich dramatic experience that matches the stark bold images in the films of Greenaway. The images are influenced by Renaissance painting, its architecture and juxtaposition to nature exploring the limits of provocative eroticism, sexual pleasure and death. I decided to use white cotton, black leather and red velvet to drive across the idea of life, death and sex that are so prominent in all his films. The bold use of colors along with the images make the visual experience very extravagant and grandiose. The audience for the festival are Greenaway’s fans, art aficionados and film buffs who would gather to celebrate the Greenaway’s works as a director, painter and writer.
