Tourism and Parks New Brunswick - 2009
Integrated TV, outdoor, print and online campaign.
Integrated TV, outdoor, print and online campaign.
In 2009, I was lucky enough to be a part of team that developed New Brunswick's tourism communications. I led creative on the "Touring" product, including a TV spot specifically targeted at an older demographic of highway tourists. The project also offered me an opportunity for some innovative on-the-ground tactics, such as the ferry terminal piece pictured below.
Ferry terminal board mock-up.
Ferry terminal board "in context".
TV spot: "A Journey of the Senses".
