You'll Never Forget It
Campaign by G Adventures
The theme of the "You'll Never Forget It" campaign is that G Adventures customers—both actual and potential—are not tourists, but travellers. Tourists passively visit, while travellers actively explore. The messaging is a direct challenge; travelling with G Adventures is more than a trip, it's a chance to join a movement to reclaim travel from the boring, all-inclusive, big-bus crowd.
Campaign by G Adventures
The theme of the "You'll Never Forget It" campaign is that G Adventures customers—both actual and potential—are not tourists, but travellers. Tourists passively visit, while travellers actively explore. The messaging is a direct challenge; travelling with G Adventures is more than a trip, it's a chance to join a movement to reclaim travel from the boring, all-inclusive, big-bus crowd.
Visit the website: www.youllneverforgetit.com
WEBSITES
BROCHURE SPREADS
2012 G ADVENTURES BROCHURES
