CLIENT'S OBJECTIVE AND DIRECTION:
To convey Sony Channel’s good wishes for Chinese New Year to the East Asia viewers.
Incorporate the paper-cutting texture into our “S” logo.
To convey Sony Channel’s good wishes for Chinese New Year to the East Asia viewers.
Incorporate the paper-cutting texture into our “S” logo.
LOOK:
Slate, elegance with festive spirit.
ART DIRECTION:
The look should be modern and sleek while retaining the taste of Chinese tradition.
Below is the layout of Chinese paper cutting textures and graphics on Sony Picture Entertainment Logo 'S'.
STILLS
IDENT STYLEFRAMES
SLATE STYLEFRAME
ART DIRECTIONS . STORYBOARDING . DESIGN . COMPOSITING . 3D DIRECTIONS
WONG TAK YEE
WONG TAK YEE
3D
HAI HA
GRAPHICS SUPPORT
PRODUCER
CHEW SIEW ANN
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Client: SONY PICTURES ENTERTAINMENT
Produced at MOJO STUDIO, SINGAPORE
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Client: SONY PICTURES ENTERTAINMENT
Produced at MOJO STUDIO, SINGAPORE