Wong Tak Yee's profile

SONY CHANNEL / LUNAR NEW YEAR 2015 / IDENT

CLIENT'S OBJECTIVE AND DIRECTION:
To convey Sony Channel’s good wishes for Chinese New Year to the East Asia viewers.
Incorporate the paper-cutting texture into our “S” logo.

LOOK:
Slate, elegance with festive spirit.
 
 
 
 
ART DIRECTION:
The look should be modern and sleek while retaining the taste of Chinese tradition. 
Below is the layout of Chinese paper cutting textures and graphics on Sony Picture Entertainment Logo 'S'.
 
 
STILLS
 
 
 
 
IDENT STYLEFRAMES
 
 
SLATE STYLEFRAME
 
ART DIRECTIONS . STORYBOARDING . DESIGN . COMPOSITING . 3D DIRECTIONS
WONG TAK YEE
 
GRAPHICS SUPPORT
 
PRODUCER
CHEW SIEW ANN
 
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Client: SONY PICTURES ENTERTAINMENT
Produced at MOJO STUDIO, SINGAPORE
SONY CHANNEL / LUNAR NEW YEAR 2015 / IDENT
Published:

SONY CHANNEL / LUNAR NEW YEAR 2015 / IDENT

CLIENT'S OBJECTIVE AND DIRECTION: -To convey Sony Channel’s good wishes for Chinese New Year to the East Asia viewers. -Incorporate the paper-cu Read More

Published: