Earth Fare Rebranding
Transforming a niche health food store into a foodie paradise.
Transforming a niche health food store into a foodie paradise.
With a strong desire to grow into additional markets, Trapani helped reposition the Earth Fare supermarket brand from a niche health food store into a Whole Foods challenger.
Trapani developed the positioning line, "The foods you love, only better." and worked with art directors to develop a series of print ads and point-of-sale placards. This allowed Earth Fare to begin a conversation on flavor and use their natural-food credentials as a proof point of quality.
Integrated marketing components included a "Kitchen Cabinet Makeover" promotion in which participants won new inventories of groceries, gourmet cooking classes (with accompanying direct mail) and "Foodie Farmer's Markets" in Earth Fare parking lots.
Trapani developed the positioning line, "The foods you love, only better." and worked with art directors to develop a series of print ads and point-of-sale placards. This allowed Earth Fare to begin a conversation on flavor and use their natural-food credentials as a proof point of quality.
Integrated marketing components included a "Kitchen Cabinet Makeover" promotion in which participants won new inventories of groceries, gourmet cooking classes (with accompanying direct mail) and "Foodie Farmer's Markets" in Earth Fare parking lots.
