Tre Marie - Christmas 2011
Origins Panettone Line
Origins Panettone Line
Design/illustration/Artwork/3D: Gustavo Argüello
Agency: Artefice Group/2011
Tre Marie Panettone and Pandoro's historic packaging line was revamped. The intention was to create a distinctive pack that would be able to express the historical brand values combined with a handmade product semblance.
Tre Marie logo has been redesigned through a hand drawing study inspired on printing techniques from the early twentieth century.
The new design reproposes the classic packaging style, fragrance and taste from that period in which Tre Marie company was founded.
The Panettone is also available in a limited edition, hand wrapped, together with a small book of Tre Marie story. It is also a precious limited edition because of the "hat box" in cardboard, in which historically the company used to sent its Panettone by post. Moreover, It was important the research and production of ribbons and twines that encases it, simulating with fidelity the style of these handcrafts products.
Tre Marie logo has been redesigned through a hand drawing study inspired on printing techniques from the early twentieth century.
The new design reproposes the classic packaging style, fragrance and taste from that period in which Tre Marie company was founded.
The Panettone is also available in a limited edition, hand wrapped, together with a small book of Tre Marie story. It is also a precious limited edition because of the "hat box" in cardboard, in which historically the company used to sent its Panettone by post. Moreover, It was important the research and production of ribbons and twines that encases it, simulating with fidelity the style of these handcrafts products.
