An authentic European experience in the heart of China. In collaboration with Zheng Bang, China's leading strategic brand consultancy, a fully fledged identity program was created for this five star luxury hotel.
Drawing inspiration from Qingdao's German influences, together with the style and attention to detail of the English designer William Morris (after which the hotel is named), a charismatic european identity emerged that runs through all the touch points with it's customers.
Monogram & Custom Logotype
Stationery
Signage
Uniform
Livery
Branded Goodies
Colour Palette
Secondary Identities
