Josh Hopkins's profile

40 Horse Identity

40 Horse Brand Identity
Minimal design elements on simple materials make a bold statement.
Our visual identity was designed to be simple and unforgettable. Minimal design elements on simple materials make a bold statement.

The monochromatic design of our business cards was made to accentuate the black paper and engraving process, which is timeless and elegant. The business cards are engraved on 130 lb. antique black Crane stock. The engraving process creates a finished product with incredible detail and distinction at a high caliber, with every impression being unique. We paired this process with a hand rubber stamp in white opaque ink on the back to truly make each card unique. Not all cards have to be flashy. Our professional interaction with clients make the impression, not the card.

Proposals and contracts are presented in black linen and recycled kraft paper string envelopes, custom printed for each project. Project files are also presented in a custom printed black linen envelope.
40 Horse Identity
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