An exclusive, resort development in North Queensland
THE BRIEF
THE CONCEPT
THE BRAND
SERVICES USED
Tempo Lifestyles brand was created predominantly to market Resort Developments in Northern QLD. Their vision was to expand into Health & Wellness products and services as offerings within the Resorts. This brand was created from this vision.
THE CONCEPT
The original location at Bucasia Beach, Mackay, was indicative of the style of location the resorts were to select. Places of great beauty and positive energy. This particular location was a place where people could go to completely tune out, "be and not do". Where you can take time to rest and rejuvenate. The theme of Tempo fitted with the idea of "where time stands still" and moving into creating a place where you can find space to get back into your flow, or get back into your "Tempo". We wanted to create resorts where people had the choice of being introduced to healthy, innovative options of activities and food choices, where you actually returned from your holiday feeling like you have had a holiday! Like you have "found your Tempo" again.
THE BRAND
Today we all lead such busy lives, it’s hard sometimes to find time for yourself and the people we love. Tempo aims to offer choices that encourage you to spend your time in a “better space”. Time to look after yourself. Time to enjoy your family. Time for your health, Time for fun and recreation.
To do that we have created a range of places and products that will encourage people to make better choices. To promote a healthier, calmer and more productive lifestyle.
your time, your space
THE DESIGN
To do that we have created a range of places and products that will encourage people to make better choices. To promote a healthier, calmer and more productive lifestyle.
your time, your space
THE DESIGN
The symbol is reminiscent of a beach ball and a palm tree. Calm, professional, approachable. The products are exclusive and top quality, so the designs reflected the prestigious association of being an owner of a Tempo product. But owning a Tempo product also gave you the opportunity to look after yourself and give you space to be healthier and happier so the imagery and marketing message also reflected that.
SERVICES USED
Brand Development, Naming, Brand Design, Design, Artwork, Art Direction
A wide range of marketing material was produced including brochures, web site, property display, advertising, invitations, newsletters, property sales information packs, investor information, promotional items.
A wide range of marketing material was produced including brochures, web site, property display, advertising, invitations, newsletters, property sales information packs, investor information, promotional items.
