Ethnographic study on the Bangalore Flower Market
The report analyses the current business practices, retail management and the whole network of Floriculture Industry in Bangalore.It examines the various stakeholders and beneficiaries involved with the industry.
The report studies the behavior of various aspects of a flower market such as 4 P’s (product, price, place and promotion), 3 C’s (corporation, customer, competitor).
The purpose of the study is to reach out to Bangalore flower market, analyze and understand the current scenario in terms of production, economy, distribution, supply chain, consumption, user behavior, marketing and the future of floriculture which would in turn helped us create an innovative business model.
