丸莊醬油
Soy Sauce Packaging Design
丸莊醬油(Wuan Chuang Soy Sauce) is a century-old, well-known soy sauce brand located in the famous soy sauce producing town of Shiluo, Taiwan. Recognized as the most popular gourmet soy sauce on Taiwan, it has been brewed using the same natural process for generations.
Over years, the reputation of Wuan Chuang Soy Sauce has being spread out of domestic market, but how to make the costumer recognized this brand from hundreds of other similar soy sauces in the first eye when they are placed together in the market?
The current packages and logotype of the products are still traditional and conservative, hence I rebrand the corporate, redesign the typeface and create a whole new packaging design for soy sauce. This new version of soy sauce is suitable especially for tourists who want to buy as souvenir or season gift.
