The NAED Prospective Member Booklet represents a "one-stop-shop" approach to providing potential NAED members with all of the information they need in one place. This is a significant deviation from their previous method of printing several one-page sell sheets on their broad scope of products and programs that are available to the member companies. The overall goals of the project - (1) an economical solution, (2) a "greener" method, (3) simplified communication to the audience - was achieved. We're currently looking into ways to develop a digital edition of this same packet.