As part of the Christmas spirit, Atomic Media ended the year 2010 by celebrating the jolly season with a campaign that fused together Foursquare's location services (checking-in), social networking via Facebook and Twitter, and Christmas goodies for reward. Participants who registered online for the competition were asked to follow the Atomic Elfa Squad all around Melbourne city picking up gifts and sharing clues with followers. Clues were used to hint the final destination of each day (for 5 days) where all gifts would be awarded to the winner in time for re-gifting.