Video Games + YouTube Celebrities = Measurable R.O.I.
Leveraging the power of YouTube
Starsky J. Robinson
Social Media Marketing Manager and Consultant
Starsky Robinson is a seasoned Digital / Social Media Marketing professional who specializes in building global online brand awareness, engagement as well as measuring tangible ROI across all online campaigns.
Social Media Marketing Manager and Consultant
Starsky Robinson is a seasoned Digital / Social Media Marketing professional who specializes in building global online brand awareness, engagement as well as measuring tangible ROI across all online campaigns.
Below are just of few YouTube / Viral Video campaigns that Starsky Robinson lead from concept to execution.
HOW TO: Leverage the power of YouTube
Freddie Wong introduces Mr. Toots to the WORLD!
Volition is adding a destructive, rainbow-farting unicorn to Red Faction: Armageddon as a playable weapon. Mr. Toots is a reward for fans that downloaded the Red Faction: Armageddon demo more than 1 million times.
Mr. Toots is the name of one of the weapons in the game Red Faction: Armageddon. Mr. Toots shoots rainbow laser blasts out of his posterior. Mr. Toots also has limited ammunition, or gas in this case.
If his facial expressions are any indication, he doesn't seem to enjoy the experience when he's being fired. Otherwise he has a somewhat relaxed, contented look on his face when simply being carried around.
Highly accurate and extremely destructive, Mr. Toots can only be obtained after finishing the initial storyline once and he will appear as a weapon. The 'rainbow' that fires is produced as a laser and can destroy anything in its path. Enemies that are killed by this ray have a tendency to explode into a group of rainbows and butterflies that quickly disperse
This is how YouTube Celebrities iJustine, DeStorm and Mystery Guitar Man get creative with the uDraw GameTablet:
Interact with your Xbox 360®, PlayStation 3 and Wii™ like never before and connect your TV with the revolutionary uDraw GameTablet. Enter a world of inspiration with interactive art you can create, play, and share online! This fully functional tablet works directly with the Xbox 360®, PlayStation 3 and Wii™ controls and includes motion control capabilities and features a lightweight, interactive pressure sensitive stylus. You can also use touch gestures to zoom in and out on your artistic masterpiece. Expressing your creativity has never been easier!
Mr. Robinson currently serves as the Social Media Marketing Manager for THQ Inc., a leading worldwide developer, and the publisher of interactive video games. Mr. Robinson uses a multi-platform approach, which includes a variety of mediums such as gaming, web, and mobile campaigns. He is experienced in integrating live activities and events with new media channels.
Mr. Robinson currently devotes his unique skills to building THQ Inc online brand awareness. Starsky believes that the world is evolving beyond traditional marketing and Public Relations tactics to interactive social media marketing. The evolution is heavily reliant on digital word of mouth (D.W.O.M.) which results an invaluable viral buzz.
Starsky has a work history that includes Brand Jordan (a division of Nike Inc.), social media for celebrity Tom Cruise, and Boar’s Head Provision Company. He has mastered the art of harnessing online engagement and global brand awareness. Starsky has successfully increased point of sale and created positive sentiment for many online campaigns.
Starsky Robinson currently manages all of THQ Inc Kids, Family and Casual digital social campaigns. This includes the uDraw GameTablet, the Biggest Loser video game, Marvel Super Hero Squad, You Don’t Know Jack, Costume Quest, Puss In Boots, Truth or Lies and Voltron. His position at THQ Inc. involves managing website development, influencer campaigns, and developing engaging social media initiatives.
Born in Syracuse, New York, Starsky J. Robinson is a graduate of SUNY Albany, with a Bachelor's Degree in Communication and Marketing.
Mr. Robinson currently devotes his unique skills to building THQ Inc online brand awareness. Starsky believes that the world is evolving beyond traditional marketing and Public Relations tactics to interactive social media marketing. The evolution is heavily reliant on digital word of mouth (D.W.O.M.) which results an invaluable viral buzz.
Starsky has a work history that includes Brand Jordan (a division of Nike Inc.), social media for celebrity Tom Cruise, and Boar’s Head Provision Company. He has mastered the art of harnessing online engagement and global brand awareness. Starsky has successfully increased point of sale and created positive sentiment for many online campaigns.
Starsky Robinson currently manages all of THQ Inc Kids, Family and Casual digital social campaigns. This includes the uDraw GameTablet, the Biggest Loser video game, Marvel Super Hero Squad, You Don’t Know Jack, Costume Quest, Puss In Boots, Truth or Lies and Voltron. His position at THQ Inc. involves managing website development, influencer campaigns, and developing engaging social media initiatives.
Born in Syracuse, New York, Starsky J. Robinson is a graduate of SUNY Albany, with a Bachelor's Degree in Communication and Marketing.
