Mahou brand film
Interbrand consultant commissioned us a film for Mahou - main spanish beer brand - to promote it premium range. The result was projected during the Madrid Fashion Week. We decided to make a choreography around a bottle where each graphic element orbits without pause.
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Awards:
· RED DOT "Best of the Best" 2013
· Silver LAUS 2014.
«This video manages to break loose from the familiar advertising aesthetics in this branch by creating an entirely new style. The various elements such as animation, typography and, above all, the sound design are interwoven in a highly elegant manner in order to create an engaging and lasting impression. The video thus gives convincing proof that beer can also be envisioned differently.» –Statement by the Red Dot jury.
Behind the scenes
Storyboard
Some motion sketches
Motion calculations
Some dies to be cutted with laser.
To create the analogic motion we used Lego Mindstorm
We used some printed acetates to make a typography motion
Shooting set
