There is a unique perforated slit given on the business card.
Once the customer is done reading the card, he/she can use
it as a bookmark for themselves. This gives them an insight
on how the brand can repurpose things; the bookmark later
also brings in recall value for the brand.
A thank-you card is given to every customer with their purchase, making them feel a sense
of accomplishment and gratitude that they’re being responsible citizens.
The Workshop kit, the brand conducts a series of workshops that help people make creative things out of their old things, to inculcate design thinking and guide them to lead a creative life.
