Google +
Be Plus. Be Positive.
This campaign describes a range of ideals that capture the real essence of "+" sign as an optimistic sign for being positive. Simultaneously, it explores the competitive advantages of G+ by building on other networks' gaps. Executed in "Be Plus. Be Positive" tagline to evoke a motivation for making G+ a lifetime social network while reinforcing google's brand passion to achieve a true pleasure in making the internet a better place.
