Guerrilla Campaign: "Return to homeland" book
"24 hours: return to homeland" was my first published book. A poetry book about the first love and heartbreak and how we tend to isolate ourselves when love is not love, but obsession.
The mission: With a quite limited budget, we had to be incredibly creative to advert a poetry book. We were also limited on the book distribution so we executed our campaign only in Barcelona.
The solution: After the brainstorming, we were sure we needed something iconic to conduct the storytelling, and we finally decided it would be an origami boat with some bits of the poems and an URL directing to our expectation landing too. We distributed many of them in the city, specially in key places, and we also shared pics of the origamis on different social media calling the attention of our target audience and even the press.
