- 24 RedBull Hours
Interactive campaign that brings the world together.
- Client: Red Bull
Idea: Never Stop going
Objective: Challenge consumers to maintain high energy level for 24 hours
media: 24 hours worldwide eventPeople complain that there is never enough time. They do this through Facebook, Twitter and directly to their friends on a daily basis. And I am sure you have done this too. But what if for one day everything stayed open 24 hours? What would you do? Introducing 24 Red Bull Hours an unlimited 24 hours day event that will take place around the whole world on Sept 21, 2013.
- 24 RedBull Hours Microsite: The microsite introduces the campaign and invites people to participate in the 24 RedBull
Hours event. This night will be full of music, extreme sports and good company.
- Mobile app 24 RedBull Hours: The mobile app helps during the event to keep track
on the different activities and connect with friends
- Social Media: Through Facebook check in notifications will be shown and friends can send energy
shots. Twitter and YouTube will served as channels for user engagement and buzz.