Our campaign for the May Fair hotel surrounding London Fashion Week had two aims; to create an online buzz and to drive footfall to the
May Fair itself. All of our activity was united socially using the hashtag #hoteloffashion.
We created a multi-channel campaign for London Fashion Week working in collaboration with the highly acclaimed designer Anya Hindmarch.
We promoted her window installation and exclusive signature afternoon tea through a stop-motion film and vines we created and seeded online.
We promoted her window installation and exclusive signature afternoon tea through a stop-motion film and vines we created and seeded online.
In conjunction with this we created a bespoke LFW cocktail menu naming the cocktails after relevant fashionistas, bloggers and models.
Alongside this, we ran a competition to win a fashionable weekend in London, which involved a mercedes limo, dinner for 2 at the May Fair Kitchen and a night in a suite. We also installed a photobooth in the hotel foyer, where people could instantly tweet themselves "striking a pose".
The hotels Twitter following rose by 10% during the activity and had a social reach of over 7.5 million.
