A live brief set in university to create and promote a campaign to help raise awareness for bowel cancer and the Manchester Bowel Cancer Movement. We were encouraged to stick to the current colour scheme of the company which was yellow and orange, and were required to create a range of characters and an original typeface.

 

For my campaign I focused on things people are more commonly afraid of and showed that they are all a lot more scary than taking a bowel cancer test, this was to try and make people feel as comfortable about the subject as possible.

 

Alongside the campaign I created a 'Wheel of Squeel' on the website, in which people could spin and be gien a challenge. They are then encouarged to share their challenge via social media to spread awareness.