PROJECT 1

 

Represented the Starbucks Global Creative Studio as the Project Lead at an off-site brainstorming and problem-solving session for a highly confidential project. Collaborated with a cross-functional team of product designers, packaging engineers, business managers, and manufacturers to develop and refine innovative concepts for primary and secondary packaging forms and materials. Acted as brand steward to ensure that designs were on-brand and on-brief.

 

The product details and target audience were ambiguous. I utilized the elements I did have at my disposal to determine a course of action and collaborated with a multi-disciplined team to develop a recommendation. This required flexibility to be able to respond to last-minute changes and time constraints.

Once a concept was selected, I collaborated with a Seattle-based packaging engineer to develop packaging prototypes that featured a proprietary closure and locking mechanism. 

Garnered recognition from leadership for the fact that the recent round of concepts were developed in-house.

 

PROJECT 2

 

Performed exhaustive research into existing designs, patents, and inspiration for a game-changing packaging innovation. Provided detailed concept sketches and feedback to vendors for 3D-printed prototypes.

 

PROJECT 3

 

Developed multiple concepts for the Starbucks "It's a Wonderful Card" campaign. Ten winners received a custom Starbucks Card that will provide them with one Starbucks beverage every day for life. This warranted a truly innovative and premium design for both the card and the card carrier. My concepts utilized innovative materials and finishes, transforming the card into a dimensional, interactive keepsake.

Collaborated with team to brainstorm additional prizes and experiences.