Novartis 2014 Annual Report
Client
Novartis is a pharmaceutical company who has led humanity to great
innovation. Through medicine and medical research our average
lifetime increased approximately 30 years over the past 100.
Objective
Create an annual report that not only demonstrates how important
time is, but how it is spent and the potential it could have to continue
innovating humanity.
Solution
Inspired by children's pop-up books, this interactive annual report engages
the viewer's attention playfully while explaining why thirty seconds matters
so much to our health as individuals and society as a whole.
