Situation
The Pennsylvania region has many disparate STEM resources.
Pennsylvania STEM (Science Technology Engineering Math) Goals
1. Increase number of Pennsylvanians with high quality post-secondary STEM education/training.
2. Ensure Pennsylvania high school graduates are proficient in STEM content areas.
3. Increase the number of teachers prepared to teach STEM content areas.
4. Increase public support of STEM education.
Client Needs
A online directory that unifies available resources and enables connections and collaboration for future partnerships. The new online mobile responsive site will provide content for parents, teachers and students in southwestrn, PA and advance their knowledge of subject areas and opportunities to get involved.
Content Strategy:
Three audiences for the site: parents, teachers and students
Tayloring content to fit the needs of each audience.
Knowledge: Increasing knowledge of STEM subjects
Motivation: Reasons to participate
Activation: Assets from the STEM database
Inquisition: Experience worth returning
Discovery Research
Focus Group Agenda Outline
Discovery Research
Focus Group Findings & Recommendations
