Project Goals
Countrywide Tire and Rubber was established in 1976, as an international wholesale distributor of specialty tires, inner tubes, wheels and other related products. Recently, Countrywide wanted to make the move away from wholesale distributor to building their own brand and focus on the sales of their Rubber Master and Steel Master brands.
Current Situation
There was almost no branding in place to build off of. Their original packaging was in plain white boxes with line listed specs on a small sticker.
Countrywide Tire and Rubber was established in 1976, as an international wholesale distributor of specialty tires, inner tubes, wheels and other related products. Recently, Countrywide wanted to make the move away from wholesale distributor to building their own brand and focus on the sales of their Rubber Master and Steel Master brands.
Current Situation
There was almost no branding in place to build off of. Their original packaging was in plain white boxes with line listed specs on a small sticker.
Task
To create a fresh new brand system to stand out in the specialty tire market.
To create a fresh new brand system to stand out in the specialty tire market.
