"OGO!Club" - loyalty program for customers "OGO!", which allows the club members enjoy discounts and favorable terms of program partners.
For proper interaction with the consumer in the Studio were developed brand identity elements "OGO! Club".
The main element of brand identity "OGO!Club" is a branded pattern. It performs an important function: it displays semantic essence of the brand - the presence of "OGO!" in everyday life of every citizen in all it’s spheres.
Club Card for OGO!Club
As the matter of fact, the pattern is also used to identify the different levels of the program: the ordinary and VIP. For ordinary members it has color in the spectrum from green to red. VIP-pattern - in the "pink cloud": with a range of colors from yellow to purple and pink colours.
Gentleman’s collection of member OGO!Club: club card, letter form & envelope.
Vip collection of member OGO!Club
Created identity for OGO!Club and the rules for using it are described in a 28-page brandbook.
Pages about uses of branded pattern OGO!Club
