Arba is a company that creates and facilitates vacancies within public and private business sector. They assist unemployed to get hired and maintain a job over time. To do so Arba collaborate closely with both the employer and employees. The aim is to ”build a bridge” between the worker and the workplace that result in a long lasting relationship.

 

When we developed the identity for Arba we wanted to put emphasis on Arba’s role in bridging lasting relations. The curved hairline in the letter A is inspired by the shape of a bridge and gives the logo a soft and welcoming look. The same curve is used as a decorative element to create a positive and playful feeling throughout the brand assets. A calm colour is symbolising a stabile, trustworthy and serious company.