www.innersmile.biz
Smoke Screen
//NHS Leicester
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Background
The Smokescreen intervention is a social marketing campaign primarily targeting 11 to 15 year olds with an aim of reducing the uptake of cigarette smoking.
Creative
Smokescreen’s creative was inspired by films and computer games that young people instantly recognise. As SmokeScreen focuses on the organised networks that exist, the creative approach was “San Andreas meets the Good Fella’s” We printed it on newsprint giving it a more urban chic feel. Other marketing materials were also produced.
Smokescreen’s creative was inspired by films and computer games that young people instantly recognise. As SmokeScreen focuses on the organised networks that exist, the creative approach was “San Andreas meets the Good Fella’s” We printed it on newsprint giving it a more urban chic feel. Other marketing materials were also produced.
