Final product of the Elicit Design logo revision
(See prior version at bottom of page)
Sidenote: I chose the name, Elicit Design, for two reasons:
1) "Elicit" starts with the name "Eli." So in a way, it bears my signature (which is appropriate since I am a one-man design company)
2) "Elicit" means to evoke or draw out. And I intend for my designs to elicit a good response from the viewer.
Process leading up to the design:
Guides used to compose the design
A screenshot of the experimentation and many iterations I played with in Illustrator
Narrowing it down to a simplified version of prior logo. One on white, one on blue.
I would later eliminate the darker layer altogether.
The previous logo:
This was the first logo I used for Elicit Design (2010-2014)
