3rd year International Marketing module.

 

Task: Create a new product and service and create a marketing plan to launch it in 2 markets.

 

Problem: Lack of healthy snack outlets with no added sugar, fat, additives, preservatives etc.

 

Solution: I created the idea of 'The Yogurt Garden' which was a frozen yogurt store that only uses healthy toppings that would be located in France and the United Arab Emirates. I created the brand name and identity and edited the final promotion video.

 

 

The 30 second promotional video in French.