Rodko Horzhynskyi's profile

Level Development

Rodko Horzhynskyi
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Level development building construcion worker Corporate Identity identity
Level Development—one of the largest and fast growing real estate developers in Southern Russia, specializing in the construction of apartment houses, cottages, industrial real estate.
 
Co-founders of the company have more than 15 years experience in development. Core values are comfort, confidence and movement up only. These values are very rare in Southern Russia development world. New company needs new vision and new visual identity which reflects the values of the brand.
 
 
 
Brief
 
 
Create visual style of the core principles of co-founder’s vision of new brand. Building comfort life and high quality development standarts.
 
 
 
Idea
 
Make collaboration with levels like floor, moving up and a lot of floors.
Level development building construcion worker Corporate Identity identity
Color

Main colors of a lot of the companies are yellow and black, we think it is too dangerous for this brand and took another way—nature way. We think it is important.
 
Blue
Main color is light blue sky. This color we have taken from the sky which we always see above buildings when looking on them. Sky blue gives comfort to brand.
 
Grey
First supporting color we take from the color of metal. It gives modern.
 
Light grey
Second supporting color we take from concrete. This color is for background and ambient things. It is using like a concrete in real life, foundation of the whole estate. It gives confidence.
Level development building construcion worker Corporate Identity identity
Typo
 
Modern company needs a modern font which is the bearer of corporate style in documents, where text is in the first priority. Avenir Next combines geometric architecture and humanistic shapes with perfect cyrillic.
Level development building construcion worker Corporate Identity identity
Pattern
 
Corporate
First identity element is sky blur color, and second is white-stripped pattern.
 
Personal (front)
Use in general cases.
 
Personal (back)
Use in extra case.
Level development building construcion worker Corporate Identity identity
Iconography
 
Modern style icons for web and print that show the foundation principles of the brand.
 
Level development building construcion worker Corporate Identity identity
Navigation
 
We create universal navigation system for indoor and outdoor, which works in two range area and gives two different informations: which way you took and what you get when you come there.
Level development building construcion worker Corporate Identity identity
Brandbook
 
This is like a real book with 152 pages. It contains information on how to create things in brand style, what you can do and what you cannot do, how to use the font, patterns, DTP tips, brand voice and photo personalization. Here are cover and some spreads.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Closer to brand details
 
Business cards
Classical division on corporate and personal. Corporate cards use simple pattern, personal ones have more details because they are much closer to customer.
Level development building construcion worker Corporate Identity identity
Documents
 
Blank
New document always has personal attributes because it is for real people. It consists of details, different colors, small, but readable text.
 
Fax
Low resolution kills all details and halftone colors. It needs high contrast, only 100% black and not smaller than 9pt text.
Level development building construcion worker Corporate Identity identity
Envelope
 
Three formats: DL, C6 (post USSR format), A4.
 
DL and C6
This envelope is more cooperative, because it goes from the company.
 
A4
This envelope is personal, because it goes from the company and consists important things or directly goes from the employee.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Presentation template
 
Powerpoint presentation has simple template which easily streamlines the most useful type of information like first slide, theme slide, topic, sub-topic, text, image slides.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Flash memory
 
2gb
This size is for office documents.
 
4gb
This size is for current projects in progress (WIP).
 
8gb
This size is for storage of the year reports or fully visualisation of the project for client.
Level development building construcion worker Corporate Identity identity
Pen
 
This is a modern very rare and very useful pen from the heart of modern technology—Japan.
It can write in three different sizes: thick, regular and thin.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Tape
 
Like a usual construction tape, but not dangerous.
Level development building construcion worker Corporate Identity identity
Employee badge
 
Big photo for quick identification of the person, name and position of employee, department which this employee belongs to and brand logo.
Level development building construcion worker Corporate Identity identity
Style for manager
 
Blue tie and blue-striped shirt for men. Blue-striped blouse for women.
Level development building construcion worker Corporate Identity identity
Style for guard
 
Courage black and white suite which is similar to Russian policeman style.
Level development building construcion worker Corporate Identity identity
Style for worker
 
Light style with minimal direct identity for more pleasant wearing.
Level development building construcion worker Corporate Identity identity
Bags
 
Paper
For events and corporate gifts and needs.
 
Eco
These bags show other people who we are in conferences.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Car

Minimal branding for using in many business cases like transfering partners from airport, visiting objects under construction etc.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Entrance tab
 
Consists of two parts: logo and schedule for the whole office and for different departments.
Level development building construcion worker Corporate Identity identity
Navigation system
 
First is for long range if office is too huge.
Second for short range in huge and normal offices.
Third is information only. They stand out slightly for more attention.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Labels for doors
 
Door labels have simple system. When the room number starts with one, that’s for top management. Number two for managers. Zero for meeting rooms, because there are the most important rooms.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Photos style
 
Under construction
When development of a building is in progress, we fill its shape with corporate pattern. It means that one of Level Development building will be finished here soon. For more realistic effect we use the real landscape.
 
Finished
For ready buildings need to use color overlay in real landscape. It shows our customers what we have done.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Heritage
 
All brand values in A1 format poster. Vertical and horizontal formats.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Design communication
 
Main formats and unusual long horizontal and vertical formats adaptation.
 
Brands message
Tagline, logo and contacts. Nothing more.
 
Personal message
Tagline of current proposition, photo image, logo and contacts.
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Level development building construcion worker Corporate Identity identity
Social media
 
Facebook
In Facebook the brand uses only existing materials with adaptation for real project announcements.
Level development building construcion worker Corporate Identity identity
Level Development
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