Aaron Allport's profile

IF... | Logo Development

It was time to give the game branding a make over.  I was looking to add more depth and richness to its look.
Below is some reference gathering from some other great brands, showing the kind of thing I was aiming for. 
 
Layers of depth and contrast with a rich, colourful and painterly feel.
Detailed yet readable with different and varied surface types.
High definition with interesting, complex lighting and cool lens effects.
Current logo, materials and lore from the game
Conceptual Development
Here are a few concepts I sketched out. They both incorporate a lot of the background and lore that we have in the game along with different surfaces and layers of contrast and interest.
Completed Logo
IF... | Logo Development
Published:

IF... | Logo Development

Logo development for the IF... game.

Published: