HARLEY-DAVIDSON MOTORCADE & CHARITY DRIVE
Snors for a Cause was the theme for the 2014 Harley-Davidson motorcade and new model showcase.
The integrated eventing, digital, social media and traditional campaign launched in late October with Snors for a Cause centered around raising cancer awareness, partnering with More Balls Than Most. The new bikes were introduced to the public during the motorcade where riders wore "skull and snor" riding buffs and donated their sign up fees to men's health and cancer research.
At the end of the campaign, Snors for a Cause raised over R100 000 in funds for More Balls Than Most.
At the end of the campaign, Snors for a Cause raised over R100 000 in funds for More Balls Than Most.
* Snor is the Afrikaans word for moustache.
