Challenge: Every year MBCA hosts membership events such as Concours d’Elegance, a showcase competition among Mercedes-Benz owners. Events such as “Legends of the Autobahn,” “StarFest” and “StarTech” have national and regional recognition. MBCA programs include the bi-annual membership-only raffle. The messaging and visual elements for each were fragmented and lacking connection to the Club brand.
Solution: AH Creative developed unique event and promotional brands within the MBCA parent brand guidelines. The now-cohesive branding program has enhanced MBCA membership participation and retention, and delivers a more powerful message about membership value.
Marketing media: Print advertising, direct mail, print collateral, online, social media and public relations assets
