The task for this project was to chose between 3 preexisting packages and redesign one of the brands to fit in a series. The goal was to create a theme for a group of packages so the products will give an overall vision of connectedness and unity as they are displayed together. I created a blended modern and retro design around the 50's/60's era. The classic feel is brought in to feature Lipton's longevity and success as a company, while still adding modern design components and references to appeal to a modern consumer. I featured Pop icon Katy Perry on the packages because she is well known and dresses with a vintage style. “hot or cold?” was placed on the design as a double entendre since Katy Perry has a song with that title, and the tea can be made hot or cold.