Objective:

Create an elevating new tea innovation with special tea blends that encourages consumers to experience something new in the world of tea and enjoy the moment.

 

Creative solution: 

For many, a tea moment is a welcome break that helps one focus and relax. There are also exceptional ‘tea-worthy’ moments that demand more attention and that have their own unique rituals. For these moments Pickwick and VBAT have developed a premium ‘Slow Tea’ product and packaging range that answers this need.

 

The Pickwick Slow Tea Specials are inspired by the art of cocktail mixology. The innovative blends combine the finest whole leaf teas with flowers, fruits & spices.

 

The Pickwick Slow Tea Classics offer superior and elegant single origin teas from all over the world. 

 

Packaging:

The exciting flavour combinations are visualised in a refreshing style with an emphasis on pure indulgence. Supported by elevating the teacups with elegant stems. The flavours are described poetically; Camilla Sunday, Roseberry blues, Golden Oolong, Velvet Green…

 

The packaging and naming evoke the sensuality and luxury of a new slow tea drinking experience. Time to sit down and unwind.

 

Background: D.E Master Blenders 1753 have a heritage of innovative beverage creation. The Pickwick Slow Tea Specials and Classics add excitement and freshness to the age-old ritual of tea drinking.