BNN MEMBERSHIP CAMPAIGN
How to acquire 50.000 new members in two months?
Dutch TV Channel BNN needed to acquire 50.000 new members in only two months or risk a ban on broadcasting, enforced by the Dutch government. We managed 150,000 members in just one month using clever PR, guerrilla tactics and activation as our biggest weapons. See a compilation of the case in the movie below.
The kick off for the campaign was held literally in the middle of the ‘shit’...
With great results!
BNN published 240.000 of its own newspaper packed only with BNN news and stories. They were handed out by starsof the TV station.
The posters were updated every day reflecting new countdown figures.
