USA Swimming Foundation's Make a Splash is a program that is designed to teach children to swim - with a special emphasis on under-served communities, where drowning rates are startlingly high. Tasked with producing a new campaign for the launch, our team established a storyline, wrote copy, and created new supporting characters for the Defeat Drown campaign. This is an overview of our initial pitch to the Foundation, setting the story and revealing our final creative.
Ad specifically designed for donation solicitations.
Graphic designed for parents who are looking to get their kids into a
learn-to-swim program.
