LOGO & TAGLINE PROPOSALS
ALTERNATIVE KV 4
Using negative space to convey the duality of the film character.
Using negative space to convey the duality of the film character.
ALTERNATIVE KV 1
Using negative space to convey the duality of the film character.
ALTERNATIVE KV 2
Using negative space to convey the duality of the film character.
Using negative space to convey the duality of the film character.
ALTERNATIVE KV 3
Using negative space to convey the duality of the film character.
Using negative space to convey the duality of the film character.
RADIO AD PROPOSAL
simulating a taxi order that proves to be, in fact, a criminal order
UNCONVENTIONAL OOH PROPOSAL
We place a CUT OUT perpendicularily on the bilboard and 2 spot lights on each side, that turn on and off alternatively, casting, each time, a shadow on the 2 halves - in the good scenario and in the bad scenario.
The shadow illustrates the double personality / double life of the main character of the film: half family man, playing with his kids, half collector for the mob.
UNCONVENTIONAL PRINT PROPOSAL
Using the same principle as in the OOH, the print is a spreadsheet with a human shaped CUT OUT in the middle.
By using the flashlight from their mobile phones, users can cast their own "good guy" and "bad guy" in the both scenarios.
KV PROPOSAL
KV PROPOSAL
CINEMA STUNT
Making buzz around the launch of the new TVC series "Shadows", by "playing" with people's shadows that are cast on the big screen, before the film starts.
In fact, people's real shadows are used only at the beginning. Then, we project on the screen a footage with 2 shadows that start a fight, letting people in the room think that there were actually 2 of them that got into the fight.
LAUNCHING EVENT PHOTO CORNER
At the launching event, we set an unconventional photo booth - one that will cast an evil shadow behind each guest, with every photo taken.
The mechanism: A translucent wall, behind which we place a CUT OUT of an evil man holding a bat.
2 flashlights, each one facing each side of the wall - so that the evil shadow cannot be seen from the side where the guests take pictures.
The result: Each guest will receive a photo of himself with an unexpected evil shadow behind him.
UNCONVENTIONAL CAR DM
We place over the car lights of cars in a mall parking lot a CUT OUT.
When the owner of the car turn on the lights against the wall, our message is conveyed.
BATHROOM FLOOR STICKER
For public bathrooms in malls
GIVE-AWAY NIGHT LAMP
to cast an evil shadow on your wall
TAXI DRIVERS GIVE AWAY
in order to promote the series among the real life taxi drivers
TAXI STUNT & FLYERS
TAXI SPECIAL FLYERS
SPECIAL OUTDOOR COMMUNICATION
