Etude House Philippines
Etude House (Korean: 에뛰드하우스) is a South Korean cosmetics brand owned by Amore Pacific. The brand name 'Étude' means 'study' in French. As of 2018, there are 393 Etude House stores. In 2019, there are 285 Etude House stores.
Etude is using the concept of a brand to freely and proudly visit the princess hidden in the customer. In connection with this concept, Etudeau is conducting Princess Marketing, which makes customers feel like they have become princesses. For example, Etude House staff once said "hello, princess" when customers enter the store and "be happy, princess" when they leave the store.
An example of Etudean's Princess Marketing is the interior of Etude House. Etude House has a romantic and pretty princess-style interior with a pink theme. Employees at the store are also dressed in pink princess helper costumes, making customers feel like princesses.
Instagram Ads
