PUMA - REVERSE STRATEGY
OPPORTUNITY
Reposition Puma against Nike& Addidas who own sport performance
INSIGHT
For most of us playing sports is about socializing - forget calorie counting, fitness training andhydration levels. The social participant is fuelled on beer and kebabs rather than Powerade and half time oranges.
BENEFIT
A shoe for life
PROPOSITION
Puma puts social intosports
SUPPORT
Purpose built for offtrack performance
Reposition Puma against Nike& Addidas who own sport performance
INSIGHT
For most of us playing sports is about socializing - forget calorie counting, fitness training andhydration levels. The social participant is fuelled on beer and kebabs rather than Powerade and half time oranges.
BENEFIT
A shoe for life
PROPOSITION
Puma puts social intosports
SUPPORT
Purpose built for offtrack performance